India predominantly resides in its villages that is spread across the length and breadth of the country, and which consists of a major chunk of the population. Therefore, it is no wonder why a lot of brands, companies and agencies focus their attention on rural India, where lies the biggest and profitable market. The Indian fashion and apparel industry too is no different, as they have their watchful eyes on the buying and spending trends of the people in the far flung villages and in Tier – 2 cities that have a majority of buyers. It is the women folk that is the focal point of attention among all major fashion houses and brands that tend to lure girls and women through incredibly beautiful and unique designed attires that is perfect for every occasion. In India, the village girls love to wear bright and colorful dresses with sequin, moti and mirror embellishments all over the bodice. The most preferred fabric is silk, and the most preferred outfit is the humble salwar kameez, but conditions apply. Fashion differs according to regions, and you witness an incredible variety when it comes to Indian rural fashion. It is a sheer display of bright colors, sparkles and glitters, be it occasion or no occasion.
Popular Fashion and Bridal Attires in Rural India
Starting from north India, girls and women love to wear salwar kameez, and when it comes to special occasions like weddings – hand embroidered lehengas and cholis are the most popular attires. Kurtis are also not to be left far behind, as some fashionable girls in the villages, prefer wearing this dress for a festive party or a wedding. But the scene changes when you travel to the east and to the south of India. In these two regions, it is the Indian saree (silk or cotton) along with the salwar suit that forms the core of the wardrobe of every Indian women. In southern India, it is the silk sarees (Chennai silk, Kanjivaram and Kasavu) that are the most popular ones, apart from Georgette and Chiffon sarees, whereas in eastern India, it is the cotton sari. In rural Bengal, Assam and Odisha, women prefer the cotton sari as everyday wear in the villages, whereas the Banarasi silk sari holds the center-stage during weddings where the bride dresses in one such traditional hand woven masterpiece. The Muga silk saree is a specialty of Assam, whereas the Baluchari and Tant is the specialty of Bengal. So, when you travel to any Indian village in the summers or winters, you witness some bright colors and unique clothing style, though somewhat similar to what women wear in the cities. This is the picture of true India, which resides in its picturesque villages and fairs.